Marie Martens the co-founder of Tally, an easy way to create forms online. She left her stable marketing job to start Tally with her partner in crime Filip and became an indie hacker. Since then they've grown Tally to over 16,000 users almost $10k MRR as they work towards becoming default alive. Through a mix of manual prospecting, a successful product hunt launch and product-led growth, they’ve turned Tally into an exceptional indie success story.

-> Subscribe to my brand new podcast, No More Mondays, co-hosted with Dan Rowden here.

What we covered in this episode:

The origin story of TallyIndie Hackers episodeA failed startup, HotspotHow COVID crushed their first startupHow Tally got their first few usersDoing things that don’t scaleHow I became Tally’s first paying customerBiggest source of sign ups for tallyThe benefits of product-led growthHow to do an effective PH launchGoing from 3,000 - 12,000 users without paid adsWhy Marie quit her job to bootstrapWould she ever go back to a jobWhat it’s like building your dream startup

Recommendations

Book: Intercom on MarketingPodcast: Indie HackersIndie Hacker: Davis Baer

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Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.

To try out Ahrefs Webmaster Tools, head to ahrefs.com/awt.

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