Growing to $4m+ despite Apple cloning their product - Matt Ronge, Astropad
Indie Bites
English - January 29, 2022 20:33 - 16 minutes - 15.4 MB - ★★★★★ - 10 ratingsEntrepreneurship Business Marketing indie hackers bootstrapping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Matt Ronge is the co-founder and CEO at Astropad, a product that turns your iPad into a second screen both on Windows and Mac, started back in 2015. Back in 2019, their business was almost destroyed when Apple launched a feature that almost made Astropad defunct. What did this lead Matt and his team to do? Pivot and find a new idea? Lay off the team? Absolutely not. They doubled down on their product. Through challenges with big tech, raising kickstarter funding and building physical products, Matt has been on quite the journey with Astropad and we’re going to dive into all of that today, along with a mini-masterclass on PR.
What we covered in this episode:
Origins of AstropadHaving two technical co-foundersHow they tackled marketing with no prior knowledgeMost useful books to learn the basics22 Immutable Laws of MarketingBurned Out Blogger's Guide to PRHow Matt leveraged PR in the early daysHow indie hackers can use PR for their projectsSize of Astropad in 2022Why they built a hardware productHow to get into building hardwareThe benefits of hardware productsHow Apple stole their productHow they saved their business after being crushed by AppleRecommendations
Book: Radical Candour, The Making of a ManagerPodcast: DitheringIndie Hacker: Monica LentFollow Matt
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