Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta
Indie Bites
English - September 06, 2022 17:33 - 16 minutes - 15 MB - ★★★★★ - 10 ratingsEntrepreneurship Business Marketing indie hackers bootstrapping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.
What we covered in this episode:
Taking a big 15 year bet on your businessGoing into an established, durable marketWhy not raise for the company?Single focus vs portfolio of small betsWhy Outseta focused on brand building and not SEOMarketing trade-offsWhy freemium doesn’t work for everyoneBuilding a flat, self-managed organisationRecommendations
Book: Reinventing Organistations; Life ProfitabilityPodcast: Tim Ferris ShowIndie Hacker: Anthony CastrioFollow Geoff
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