078: Book launch recap, part 2: paid ads & book sales results

Today on Indie Author Weekly, I want to continue with our book launch recap of Her Bad Idea. Last week, I shared with you about the organic book marketing that I did for the book launch, and my experience with the book blogging community and the advance readers who helped me promote this book. You can tune into Episode 77 to get the inside scoop on all of that. 

Okay! So today, we’re on to Part 2 of the book launch recap for Her Bad Idea. The release day was August 25, so I consider the book launch to be a two-week period. In this episode, I want to share with you the money side of things with this book launch: which paid promotions were worth it, and which weren’t, plus how many book sales I actually made, and how much money I made from my romcoms during the two-week book launch period for Her Bad Idea.

I wanted to experiment with different combinations of promos… I figured that doing a blitz of multiple different promotional methods would give that extra boost and that punch you need to hit the bestseller list. It’s a multipronged approach! So that was my mindset behind buying a bunch of promos.

If you want to learn more about strategically planning ahead, then check out my signature program, Productivity Powerhouse, to get my best tips for doing just that. Visit SaganMorrow.com/powerhouse. 

TUNE IN to this episode of Indie Author Weekly to learn all about paid advertisements for book marketing and my book launch results... 

Resources & links mentioned in this episode:  

Learn more about all of Sagan's books at SaganMorrow.com/books .Grab your copy of Her Bad Idea at SaganMorrow.com/booksGrab your copy of Her Bad Idea on Amazon .Grab your copy of Her Bad Idea on Kobo .Grab your copy of Her Bad Idea on Barnes & Noble .Episode 77 of Indie Author Weekly: Book launch recap for Her Bad Idea, part 1: organic marketing .Productivity Powerhouse: SaganMorrow.com/powerhouse .Publisher Rocket .Written Word Media (Red Feather Romance and New In Books) .Awesome Gang book ads .BookBub ads .Bknights book ads .Books Butterfly "pure gold" book ad .Fussy Librarian newsletter promo .Tune into Indie Author Weekly on your favourite podcast platform at SaganMorrow.com/podcast .Read sample chapters of the books at SaganMorrow.com/secretpodcast .Subscribe, rate & review this podcast on Apple Podcasts .

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