The Masterclass #1 - Growth w/Damandeep Soni of BoAt

In this Episode, I (@Jivraj Singh Sachar) speak with Damandeep Soni, Vice President of Growth at BoAt Lifestyle, one of India’s largest consumer brands and the world’s 5th largest wearable brand!

Damandeep has been in the domain of Growth for over a decade now, having led companies & products to exponential growth over the years. Some of the brands he has touched include Line, Mobikwik and Milkbasket.

Through this Episode we discuss the following:

1. (02:14) : The Golden Circle of Growth

2. (04:14) : Understanding the Growth Funnel

3. (06:11) : The 4 Pillars of Growth

4. (10:56) : The role of Experimentation for Growth Teams

5. (15:10) : Metrics to track in Growth

6. (19:30) : Busting the Myths about Growth

7. (21:30) : The Do Not's for Growth Marketers 

8. (24:26) : The secret to Daman's Growth

9. (26:38) : Qualitative learnings from Daman's career

Hope you enjoyed the first Masterclass on the Indian Silicon Valley Podcast. 

In case your curiosity bites you further, do check out the fabulous blog run by Damandeep on growth. It's at - https://www.damansoni.com/

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Keep Building.