E67 - Establishing a Category Creating Brand w/Pepperfry's Ambareesh Murty

In this Episode, I (@Jivraj Singh Sachar) speak with Ambareesh Murty, Founder & CEO of Pepperfry. 

Pepperfry is India’s largest marketplace for furniture and all things home decor. It was started back in 2011, and it has since then completely disrupted the large unorganised furniture market and created a category defining organisation that is on the brink of a public offering (IPO).

Through the Episode we discuss the following:

1. (2:11) : Decoding Ambareesh's professional journey and his decision to leave the "Country Head Position of eBay" and start Pepperfry

2. (06:49) : What does it mean to build a Masterclass? And why Vertical & not Horizontal!

3. (12:24) : Solving for the Supply Side Problem in Furniture with Pepperfry

4. (17:29) : The focus on aggregating demand side by indexing highly on strong brand positioning!

5. (21:00) : Taking Contrarian Bets when building a brand as a Founder

6. (25:09) : How has Culture been a consistent priority for Ambareesh as a Founder?

7. (30:55) : Being deliberate about transferring Culture along the organisation

8. (34:53) : Strong Fundamentals from the very start --> Building an Institution that truly Lasts!

9. (39:45) : "You can choose your Investors" --> Understanding how founders can curate their cap table!

10. (43:30) : How does Ambareesh make decisions & prioritise?

11. (46:44) : Scaling as a Founder as the Org hyperscales & gets ready to go Public!

12. (51:04) : What is the larger goal for Ambareesh as a Founder?

13. (53:45) : Crucial final learnings from Ambareesh's journey as a Founder!

14. (56:11) : Conclusion

Hope you liked the 67th Episode of the Indian Silicon Valley Podcast -  Establishing a Category Creating Brand

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