Multifamily Investing with Seth Ferguson of Purchase to Profits

They say that with a stronger vision comes greater success and that our pain is one of our biggest forces for motivation… if you’ve ever been in a tough situation financially or find yourself having just lost everything, there are a few things you can learn from our latest podcast guest, Seth Ferguson. Seth lost it all and is on a comeback tour with the purpose of growing a billion dollars of assets under management to show his son, leading through example, what is possible to achieve with the right mindset.

Seth Ferguson is an 11-year real estate veteran. He is the host of a cable TV real estate show, the host of a real estate investing podcast, and had his first book, Sell For More, published in 2018. As the President of ALBA Capital Group, he partners with investors to acquire and improve multifamily properties in key growth markets.

In this episode, we’ll learn why our lack of understanding about how money works cripple us, why the education system won’t teach your kids financial principles, and why having a strong WHY? is key to make our goals happen. We’ll dive deep into growing your personal net worth, real estate syndication and why it’s not as hard as you think, how other people can pay for your toys and real-estate expenses. So, if you’ve ever dreamed of creating infinite returns then tune in, then go out and do your first deal!

“The people who set their goal small, so set a goal of 3 million dollars, they hit it. The people who set their goal of 500 million, they hit it. So, don’t sell yourself short. I’d rather you set a big goal and fall a little bit short than set a small one that you know is safe.” - Seth Ferguson 

Podcast summary:

02:26 - How he got involved in real estate from the brokerage side, and why commissions as a real estate agent will only get you so far.

04:31 - Moving away from the fear of buying your own product and becoming your own best customer.

06:08 - Thinking twice before quitting your day job to become a real estate agent and knowing your WHY? Before investing.

10:28 - Seth’s first income hack: banking on appreciation and refinancing your property in order to purchase a second one.

12:33 - Speculation, looking for up and coming areas, and understanding your markets

14:58 - Infinite returns, broken down for a seven-year-old.

16:41 - Delaying gratification and starting investing sooner. 

18:11 - Let your tenant pay for your expenses and paying toys with passive income.

20:34 - Balancing the pressure versus the sacrifice

22:54 - Understanding the difference between good debt and bad debt and using leverage.

30:41 - Making a comeback after losing everything and why experience is your biggest asset.

37:13 - Transitioning from single-family to multifamily investing, and how do apartment complexes or syndication deals happen. 

45:44 - On family and legacy: The education system is not apt to teach financial principles to our children and taking that responsibility on your own shoulders.

Connect with Seth

Sell For More by Seth Ferguson
Seth's website
ALBA Capital Group
Email Seth Ferguson
Purchase To Profits Podcast

Episode Resources

The Millionaire Real Estate Investor by Gary Keller

Rich Dad Poor Dad by Robert T. Kiyosaki