Whether you’re the manufacturer, vendor, or retailer, a number of decisions need to be made to ensure that your supply chain is moving efficiently to reach your end consumers. That begins with asking the right questions. Louis Dijianne, Director for Consumer Products, Apparel and Retail, for UPS, weighs in on the important, relevant details, from pricing to differentiation to customization to address the needs of customers on a domestic as well as a global scale.

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