Inbound Back Office

E117: Digital Storytelling (River Avenue Digital)

Storytelling is the cornerstone of effective marketing— it helps businesses differentiate themselves from their competitors. But what does storytelling look like in the digital age? Today, Amy talks with Josh Irons of River Avenue Digital about what it takes for digital agencies to stand above the pack and reach their actual audience.

E116: Managing Expectations (Fannit)

Clients have expectations of agencies and agencies have expectations of clients. How do you ensure that these expectations line up? Amy talks with Tony Lael of Fannit about what it takes to manage expectations in a way that will ensure a successful long-term business relationship.

E115: The Power of Connection (Wise Media)

To be successful in any field, connection is key. Whether you’re trying to close a sale or you’re in the midst of negotiations, you’re more likely to achieve your goal if you forge a connection with people. In this week’s episode, Amy talks with Cooper Wise of Wise Media about the power of connection and what it takes to create a connection with the people you encounter in business.

EP114: Golden Toilet Money (ROI Online)

Yes, your website is worthy of investment, but how much money should you spend? Today, Amy talks with ROI Online’s Steve Brown about what he calls “golden toilet money”-- aka, money wasted on things business owners think they need but really don’t. Click here to check out Steve’s book, “The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business.” You can find it on Amazon on 1/14/20!

E113: Combining Engineering Support and Digital Services (Softwired)

Like peanut butter and jelly, engineering support and digital services are a perfect pair! Listen in as Amy and Tony Sova of Softwired talk about why it just makes sense to work with a company that can tackle engineering support AND digital services, the tools that Tony loves, and more.

E112: eCommerce Marketing (Motif)

Whether you’re already engaged in ecommerce marketing and you want to optimize your setup or you’re new to the idea of ecommerce marketing, today’s show will be enlightening! Amy talks with Ash Ome (of Motif and Checkoutify) about the differences between ecommerce marketing and B2B marketing, what it takes to make your ecommerce marketing successful, and more!

E111: Developing Business Processes Automation (CDH Branding)

All too often, business owners keep themselves involved in their business’s day-to-day activities well past the point where they need to be. This creates a bottleneck in workflow that’s tough to overcome. Chandler Hagglund of CDH Branding talks with Amy about the different ways that businesses can automate their systems to move beyond the bottleneck!

E110: Key Takeaways from Marketing for Orthodontic Practices (Outstanding Agency)

Every industry has unique marketing challenges and orthodontics is no exception. Listen as George Grigoryan of Outstanding Agency and Amy discuss the potential pitfalls that are specific to the orthodontic market.

E109: Creative Partnering (The Growth Engine Company)

We all know that partnering with other companies can be good for business. But sometimes it's hard to know exactly how to do that. Listen as Bryan Mattimore of The Growth Engine Company tells us how to get creative when it comes to partnering.

E108: How Being a College Athlete Can Help Develop Leadership Skills (Out-Pitch Marketing)

Chris Keesser of Out-Pitch Marketing knew he was a leader on the baseball field, but he quickly determined that the skills he developed pitching in college were applicable to the business world. Today, Chris and Amy discuss the ways that college athletics shape leadership skills.

E107: Public Relations for the Digital Universe (aro Marketing)

Public Relations has changed a lot in the last twenty years. Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. Today, the old methods won’t fly anymore. How do you replace traditional tactics with a new approach? Chuck and Amy discuss what it takes to capture the attention of overworked and undervalued journalists at a glut of news outlets in today’s world.

E106: Creating a Social Media Plan (Simplifying Social)

If you’re overwhelmed by the idea of generating social media content from week to week, let alone creating a social media plan, we’ve got you covered. In this episode, Amy sits down with Stefanie Mullen of Simplifying Social to discuss what it takes to put together an effective social media plan without the stress.

E105: Growing Organically (Vision Edge Marketing)

Wondering what it takes to grow organically— or even what it MEANS to grow organically? Listen in as Amy and Laura Patterson from Vision Edge Marketing discuss the steps an organization should take to intentionally engage in organic growth.

E104: $10,000 hr Work vs. $10 hr Work (Jimmy Newson Consulting)

Are you spending so much time on time-consuming but low-value tasks that you never manage to do the work that will take you to the next level? Today, Jimmy Newson of Jimmy Newson Consulting joins Amy to talk about reevaluating how you spend your time to increase your productivity and tackle the "$10,000 per hour" tasks that you need to build your business.

E103: Magnet Marketing (Go To Market Pros)

Magnet marketing? What does that mean? Is it something that your agency should adopt? In this episode, Michael Phelan from Go-to-Market Pros talks with Amy about what the term "magnet marketing" means and how it can revolutionize the way you attract clients.

E102: A Day in the Life of a Fractional CMO (HTM Solutions)

E101: Tips and Tools to Schedule Your Time More Efficiently as a Solopreneur or Small Business (Migman Media)

Do you get to the end of the day and find that you don't know where the time has gone? You had a lot to accomplish, but how did you actually spend your time? You're not alone. Today, Amy and Michael Bellina from Migman Media discuss tips and tools that can solopreneurs and small businesses stay on schedule and get more done!

E100: Designing a Company Culture that Ensures Success (pb+j)

Do you think your company has a great culture? You may be wrong! Listen as Kyle Dutka and Tom Collver talk about how to create a company culture that ensures success.

E99: Getting Your First Sales (Creative Boro)

If you're just starting your agency, you'll love this episode. Today, Josh Griffin of Creative Boro talks about how to get your first sales.

E98: Why Writing Isn't Dead (Clariant Creative)

In the age of video and podcasting, many believe that writing is dead. But Beth Carter from Clariant Creative is here to tell us why that's just not the case.

E97: How and Why High Velocity marketing agencies can and should use DevOps (Meticulosity)

Have you thought about using Devops in your agency? David Ward of Meticulosity talks about how and why high-velocity marketing agencies can/should use Devops.

E96: Maintaining Physical and Mental Health as an Agency Owner (Uhuru)

As an agency owner, health is super important. Today, Peter Lang of Uhuru talks about why and how to maintain your physical and mental health as an agency owner.

E95: Creating a Culture of Leadership (Michigan Creative)

Culture is a buzz word these days but are you working toward creating a specific type of culture? Today, Brian Town from Michigan Creative tells us how to create a culture of leadership.

E94: Creative's Role is Bigger Than You Think (Noble Digital)

Do you ever think about the role of Creative in your agency? Allen Martinez from Noble Digital talks about how Creative's role is bigger than you think.

E93: Aligning Sales and Marketing (1 Bold Step)

Are your sales and marketing teams aligned? Well, they should be! Listen as Adam Clarke and Jen Jurgens from 1 Bold Step talk about why we need to align the sales and marketing teams.

E92: How to be Real to Your Customers by Being an Anti-Marketing Agency (Vested Marketing)

Have you ever considered being an anti-marketing agency? In this episode, Blain LaFleur of Vested Marketing tells us how and why to do this.

E91: 6 Effective Paid Online Advertising Strategies (Ballantine)

Ryan Cote of Ballantine talks about 6 effective paid online advertising strategies. Learn the benefits of each and how to implement them for the best results.

E90: How To Go From Working In Your Business To Working On Your Business (ContentBacon)

Do you feel like you're doing all the work for your clients and no work to build your business? Learn from Wendy Lieber of ContentBacon how to go from working in your business to working on your business.

E89: Using Sales Navigator with HubSpot (Digital Inbound)

If you've never used Sales Navigator with HubSpot, you'll want to listen as David Aaronson of Digital Inbound tells us the benefits of using the two tools together and how to implement it.

E88: Video Content Development (Mastcom)

Tim Lewis of Mastcom talks about video content development. Learn about how to map content to your audience, what you can expect to pay, and how to put it all together.

E87: Putting Your Agency First (C Clark Consulting)

Listen as Casey Clark from C Clark Consulting tells us why it's important to put your agency first and how to do it.

E86: Relationship Marketing (NOW Marketing Group)

Find out what relationship marketing is and how you can implement it to grow your agency.

E85: How They Rebuilt Their Agency After Embezzlement (Campaign Creators)

If you've ever had a tragic event occur in your business, this episode is for you. Learn how Bob Afsari of Campaign Creators rebuilt his agency after an employee embezzled money from the company.

E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)

Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.

E83: The Power of One-on-Ones with Team Members (The PHNX21 Creative Agency)

Do you have one-on-ones with your team members? If not, learn how powerful they can be for your company with Kenny Lange of PHNX21creative agency.

E82: Overcoming the In-House Challenge (Your Marketing People)

Every agency hears it at some point, and sometimes at the worst time - "We're moving our marketing in-house." Learn how you can still win, even when it feels unlikely, and how to build in-house advocates to catapult your agency even further with Alisha Chocha from Your Marketing People.

E81: Bootstrapping a Startup (Dmageli Media)

Are you looking to bootstrap your startup? Learn 3 not so secret lessons that Elizabeth Malmquist of Dmageli media learned so you can avoid the pitfalls.

E80: Rethinking the Agency Model (Fennec Marketing Group)

Find out how David Dallaire of Fennec Marketing is rethinking the agency model to be more valuable.

E79: The Importance of Getting the Client's Perspective (Inbound Marketing Shop)

Listen as Lisa Isbell of Inbound Marketing Shop talks about how important it is to get the clients' perspective.

E78: Inbound and the Holistic View of Marketing (HTM Solutions)

Steve Christian from HTM Solutions talks about "Inbound and the holistic view of marketing" - talking about the dangers of getting lost with point solutions and short term initiatives when you need to consider both breadth and depth in marketing thinking.

E77: Smarketing (Sonority Group)

What is Smarketing? How can agencies work with clients to implement Smarketing? Chris Davie of Sonority Group talks about the importance of Smarketing and how to implement it.

E76: Tying Inbound to Live Events (366 Marketing)

Events and conferences are big in a lot of industries. But how can we tie them to inbound marketing? Travis Baker of 366 Marketing tells us how.

E75: The Constant Struggle of Keeping Clients Happy When Their Approach isn't the "Right" One (PR with Panache)

We've always heard that the customer is always right, but are they are they really? They've hired you to be the expert, so how do you manage them when they come to you with an idea that you know won't work? Jacob Hanson from PR with Panache tells us how we can keep them happy and still do the right thing.

E74: Using Bots to Qualify Leads and Connect with Prospects on Your Website (Marketing Migrations)

Are you losing prospects on your website? You don't have to! Kevin Karner of Marketing Migrations tells us how to use bots to connect with prospects on your site and keep their interest.

E73: How to Create an Email Newsletter that People Actually Want to Read (Overthink Group)

Do you have a newsletter that no one reads? Jeffrey Kranz of Overthink Group joins the podcast today to discuss how to create a newsletter that your audience actually wants to read.

E72: How Company Culture Can Affect Inbound Techniques (Yellow Box)

In today's episode, Nate Hartman from Yellow Box tells us specific ways that our company cultures will affect our inbound techniques.

E71: Using Personalized Videos to Close Deals (Noisy Little Monkey)

In today's episode, Jon Payne from Nosy Little Monkey talks about how to use personalized videos to close deals. It's a fun episode with very tactical tips.

E70: Using Analytics to Make Digital Marketing Decisions (HQ Digital)

In today's episode, Meghan Hultquist from HQ Digital tells us how we can (and why we should) use analytics to better decisions.

E69: Attracting Younger Audiences Using Tech-forward Solutions (Onefire)

Today, Amy talks to Jason Parkinson from ONEFIRE who talks about using tech-forward solutions to attract millenials to your brand.

E68: Account Based Marketing for Better Inbound Results (Think Better Marketing)

In today's episode, Andrea Steffes-Tuttle from Think Better Marketing talks about how to use account based marketing in order to get better inbound results.