E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing)

Inbound Back Office

English - January 30, 2024 10:00 - 26 minutes - 24.2 MB - ★★★★★ - 38 ratings
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Previous Episode: E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound)

Next Episode: E326 - How to Write a Marketing Plan in the Real World (Damien Cabral, Partner and CoFounder of Tribal Vision)

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.

Build strong client relationships, and you will have a thriving agency.

On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.

Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.