Inbound Back Office
358 episodes - English - Latest episode: 9 days ago - ★★★★★ - 38 ratingsWe chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
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Episodes
E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)
April 19, 2024 09:00 - 25 minutes - 23.2 MBShortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more. Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity! ...
E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)
April 16, 2024 09:00 - 33 minutes - 30.5 MBDo you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting sys...
E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media)
April 12, 2024 09:00 - 24 minutes - 22.6 MBYou know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sa...
E445 - The Key Laws to Agency Growth (Michael Wark, Trimline)
April 09, 2024 09:00 - 26 minutes - 24.5 MBEver wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commerci...
E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)
April 05, 2024 09:00 - 25 minutes - 23.1 MBAccount Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against la...
E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually)
April 02, 2024 09:00 - 21 minutes - 19.9 MBIf you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients. David has been in the digital marketing ind...
E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)
March 29, 2024 09:00 - 27 minutes - 25 MBAre the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fra...
E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
March 26, 2024 09:00 - 27 minutes - 25.5 MBOn this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which in...
E441: The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
March 26, 2024 09:00 - 27 minutes - 25.5 MBOn this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which in...
E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
March 22, 2024 09:00 - 23 minutes - 21.3 MBOn this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marke...
E440: Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
March 22, 2024 09:00 - 23 minutes - 21.3 MBOn this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marke...
E339 - Building Out Your Systems for Success as an Agency (Moustafa Moursy, Push Analytics)
March 19, 2024 09:00 - 32 minutes - 29.3 MBYou've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circum...
E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)
March 15, 2024 09:00 - 25 minutes - 23.7 MBYou're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine. Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founde...
E337 - Strategies to not get Caught in Spam Filters (James Elliman, Elliman Technologies LLC)
March 12, 2024 09:00 - 26 minutes - 24.2 MBOn this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solution...
E336 - Incorporating Automation and AI into Your Business (Alicia Branham, Bran Marketing)
March 08, 2024 10:00 - 27 minutes - 25.1 MBOn this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free from uninspiring workplaces and financial constraints. As the CEO of Bran Marketing, she leads a virtual design firm tailored for the modern world, ...
E335 - Bridging the Gap Between Earning Clients NOW and Investing in SEO for the Future (Nick Baird, Nick of Time Search)
March 05, 2024 10:00 - 27 minutes - 25.1 MBOn this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to work with are national websites with backlogs of unoptimized content and local service-based businesses. Since starting Nick of Time Search in Januar...
E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)
March 01, 2024 10:00 - 24 minutes - 22.6 MBOn this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing. His playful, light-hearted, and articulate insights make it easy to understa...
E333 - Why Prospective Clients Don't Want to Work With Agencies (Jarod Spiewak, Comet Fuel)
February 27, 2024 10:00 - 23 minutes - 21.9 MBOn this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel in 2018. Comet Fuel has helped their clients turn $40M+ in ad spend into $250M+ in revenue, on...
E332 - Mastering the Sales Funnel: Strategies for Tech Companies (Kevin McCann, Lead Launcher)
February 23, 2024 10:00 - 25 minutes - 23.6 MBOn this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is a visionary growth strategist with a laser focus on elevating tech companies to unparalleled revenue heights. As the driving force behind Lead-L...
E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)
February 20, 2024 10:00 - 24 minutes - 22.4 MBAs agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management. It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company. On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service. Allison is the founder and creative director of Sealevel Agency®,...
E330 - All About Video Marketing (Komal Chaturvedi, Co-Founder and CEO of MotionGility)
February 16, 2024 10:00 - 26 minutes - 24.2 MBVideo marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important. That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing. Komal Chaturvedi is a co-founder and CEO at MotionGility, an animated explainer video company based in India. She started her journey working with an MNC, and now her agenc...
E329 - Knowing Your Internal Labor Rate is More Important Than Your Profitability or Revenue (Jake Hundley, CEO of Evergrow Marketing)
February 13, 2024 10:00 - 26 minutes - 24.3 MBThere are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy. With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer. On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability o...
E328 - Starting a Marketing Agency Part 6 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
February 09, 2024 10:00 - 40 minutes - 37 MBOn today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse m...
E327 - Using Identity Aligned Branding to Move Out of Imposter Syndrome (Laura Hulleman, Creator/Owner of the Endotype Branding System)
February 06, 2024 10:00 - 26 minutes - 24 MBHave you ever had that moment with a client when you nailed their branding, and they said, "That's me!" It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment. Then, they can move out of imposter syndrome because they are confident in who they are as a company and brand. On today's podcast, we have Laura B. Hulleman, Creator / Owner ...
E326 - How to Write a Marketing Plan in the Real World (Damien Cabral, Partner and CoFounder of Tribal Vision)
February 02, 2024 10:00 - 25 minutes - 23 MBAs agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing. However, that isn't the most productive way of getting results quickly. And it could result in a lot of money spent with very little results, leaving you and your agency looking untrustworthy. On today's podcast, Damien Cabral, Partner and co-founder ...
E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing)
January 30, 2024 10:00 - 26 minutes - 24.2 MBIn the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients. Build strong client relationships, and you will have a thriving agency. On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients. Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a c...
E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound)
January 26, 2024 10:00 - 29 minutes - 27 MBDid you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage? What does that mean? Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not. And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you. That is why, on today's podcast, ...
E323 - How to Set Your Agency Up for Success With PR (Chrissy Bernal, Founder of Be A Better Brand)
January 23, 2024 10:00 - 25 minutes - 23.5 MBDid you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR. After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving ...
E322 - How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B (Janet Mesh, CEO + Co-Founder of Aimtal)
January 19, 2024 10:00 - 28 minutes - 26.4 MBOn today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B. Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world. Janet has doubled the size and revenue of...
E321 - How Agency Owners Can Mitigate and Lessen Burnout as They are Scaling 321 (Beth Carr, CEO of Fortified Branding)
January 16, 2024 10:00 - 24 minutes - 22.1 MBBurnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves. On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling. Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs...
E320 - Starting a Marketing Agency Part 5 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
January 12, 2024 10:00 - 42 minutes - 38.8 MBOn today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party ...
E319 - The Biggest Mistakes Agency Owners Make When It Comes to Money (Lauren Colson, CEO and Founder of Colson Strategies)
January 05, 2024 10:00 - 23 minutes - 21.8 MBOn today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money. Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn’t take...
E318 - Askia Underwood, Chief Growth Officer
December 29, 2023 10:00 - 28 minutes - 26.4 MB2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes you to a different product or service? As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients. On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost camp...
E317 - David Glaza, CEO of DIGITS
December 22, 2023 10:00 - 22 minutes - 20.2 MBBecoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space. Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency. On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.
E316 - Vladimer Botsvadze, Speaker and Digital Marketing Influencer
December 15, 2023 10:00 - 25 minutes - 23 MBIn today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen. But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there. On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitiv...
E315 - Starting a Marketing Agency Part 4 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
December 08, 2023 10:00 - 41 minutes - 37.7 MBOn today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring ...
E314 - Meg Clarke Owner at Clapping Dog Media
December 01, 2023 10:00 - 27 minutes - 25.4 MBBuilding trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process? On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO. Meg is a master at growing organic traffic. "I’ve spent years learning everything I can about how exactly Google works. Now, I combine all of that data and exper...
E313 - Sarah Loughry, Founder CEO of Emdash Content Studio
November 24, 2023 10:00 - 30 minutes - 27.5 MBWork environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients. On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment. Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, q...
E312 - How to Modernize Your Agency’s Business Model With AI
November 17, 2023 10:00 - 25 minutes - 23.6 MBAI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand. Just like in 2020, we have to adapt or get left behind. There are so many benefits to how AI can modernize your business. On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI. Raul is a business strategist who can influence top-line revenue and bottom-line profit by al...
E311 - Starting a Marketing Agency Part 3 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
November 10, 2023 10:00 - 39 minutes - 36.1 MBOn today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the power...
E310 - How to Build Your Brand With the PAGER Method
November 03, 2023 09:00 - 23 minutes - 21.3 MBIn today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you! On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the pressure.
E309 - The Power of Niching and Specialization in Agency
October 27, 2023 09:00 - 27 minutes - 25.1 MBDoes your agency focus on a specialization or a niche? Niching is what industry you serve. Specialization is what type of services you offer. The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space. On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency. Chris ...
E308 - How to Have a Successful Marketer to Business Relationship
October 20, 2023 09:00 - 24 minutes - 22.8 MBCreating and maintaining good relationships with our clients is crucial to growing our marketing agencies. There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer. On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful marketer-to-business relationship. Michelle Puccinelli began her marketing journey in 2019 as a p...
E307 - Starting a Marketing Agency Part 2 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
October 13, 2023 09:00 - 50 minutes - 46.5 MBThe Honeymoon is over! Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface. On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Marketing Agency - The Honeymoon is Over. Julie Nichols is a digital marketing consultant with ove...
E306 - From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies
October 06, 2023 09:00 - 28 minutes - 26.5 MBTime tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring. However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well. On today's podcast, we have Ilia Markov, Marketing Director at Toggl, to share with us how to go From Resistance to Success: 5 Steps to Roll ...
E305 - How to Use AI to Improve Overall Team Efficiency and Client Experience
September 29, 2023 12:00 - 26 minutes - 24 MBOn today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her puppy. Passionate about pouring into the next generation of design talent, you'll discover a...
E304 - How Content Marketing and Social Media Marketing Tie in With Personal Branding and Storytelling
September 22, 2023 09:00 - 28 minutes - 25.8 MBOn today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling. Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increase revenue. Over the past 10 years, she has worked with leaders in Fortune 500 companies to small...
E303 - Lynn Tickner Ink and Key
September 15, 2023 09:00 - 25 minutes - 23.7 MBCreating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window. On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell. Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative a...
E302 - Starting a Marketing Agency Part 1 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
September 08, 2023 09:00 - 31 minutes - 28.8 MBOn today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency. This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes! Julie Nichols is a digital marketing consultant with over 12 years of experience empo...
E301 - How to Level Up in Client Management (Danny Gavin, Founder + Chief Strategist at Optidge)
September 01, 2023 09:00 - 23 minutes - 21.9 MBOn today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management. Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The...