ITT 199: Authority Positioning with Podcasts with Michael Greenberg
In The Trenches
English - July 22, 2019 14:00 - 45 minutes - 62.7 MB - ★★★★★ - 50 ratingsBusiness Society & Culture Philosophy business entrepreneurship entrepreneur marketing leadership finance interview health productivity entrepreneurs Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Michael Greenberg is a serial entrepreneur, strategist, founder of Gentleman of Technology and the CEO of Call for Content, a white label podcasting agency. In a nutshell, Call for Content helps agency owners book podcasts for their clients. Instead of going the typical straight to client approach, they sell their services to agencies who then resell the service to their existing clients.
In today’s conversation, I sit down with Michael Greenberg to discuss all things podcasting. My big takeaway from today’s conversation is that if you already do client based work, you really should consider what a white label, B2B type structure would look like for you. This is especially helpful, if you are somebody who really likes the implementation side, but you struggle with the sales side. During this conversation, we really dive deep into how you can make money podcasting without dealing with the administrative side of things. Without further ado, let’s dive into the conversation!
In this broadcast, Michael and I talk about:
How Michael entered the business-to-business space
In what ways can clients take advantage of podcasts
Why Michael decided to productize podcasting for his clients
What agencies are ideal targets for his services
How to maintain relationships with agencies in the white label space
How Michael plans to scale in the podcasting community
In what ways you can apply authority marketing in podcasting
The shotgun approach v.s. Michael’s preferred laser focus type of marketing
The importance of recent and consistent appearances on podcasts for return of investment
Why you should shift your view of a podcast to a speaking engagement v.s. an audio blog
How engaging your podcast audience in an open ended conversation leads to growth by word of mouth
How to increase your amount of podcast downloads
Where Michael views the future of podcasting is heading
When to decide if moving to a paid subscription for a podcast would be beneficial for you
How to Connect with Michael:
callforcontent.com
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