ITT 185: How to Sell with Story with Kyle Gray

Kyle Gray is an entrepreneur, the founder of ConversionCake, and a bestselling author who helps startups and small businesses grow their businesses with content marketing. He has helped hundreds of entrepreneurs create scalable content marketing strategies while also creating step-by-step processes and templates to automate and delegate tasks. Kyle’s book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

 

In today’s conversation with Kyle, we’re talking about how to use storytelling to become an authority in your niche while boosting sales and winning the hearts and minds of your audience. In other words, we’re exploring how you can start selling with story. My biggest takeaway from this conversation is that using story in your marketing really does sell and it is what cuts through the noise and nonstop interruption based marketing techniques that you see all over social media.

 

In this broadcast, Kyle and I talk about:

 

What was Kyle’s journey when it came to writing The Story Engine
Who is The Story Engine best suited for
What is a proprietary process
How can you approach the proprietary process
What is a good outcome versus a bad outcome
Why having a clear outcome helps you set yourself apart
How you can make naming your offerings easier by knowing the outcome you’re offering
What is a success path and what does it include
What are Kyle’s top five story elements
When should you use Kyle’s recommend story elements
How can you use these story elements to teach
What is The Buyer’s Journey framework
How can you implement know-like-trust into your stories
What is The Hero's Journey and how is it different than The Buyer’s Journey
What is The Crossroads Formula

 

How to Connect with Kyle:

 

thestoryengine.co/selling-with-story
The Book
Twitter
Kyle Gray Process Builder Template

 

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