ITT 173: Generate Traffic, Leads, and Sales by Hosting a Contest with Travis Ketchum

Travis Ketchum, founder & CEO of the contest-optimizing service Contest Domination, joins the show today. Since 2012, Travis’s software has allowed him to give businesses the tools to expand their email lists and create new customers through contest engagement.

 

Travis speaks about his entry into the world of contest marketing and the struggles of creating and promoting new software. He delves into advice for getting maximum engagement in contests and converting those contest participants into customers.

 

In this broadcast, Travis and I talk about:

 

Travis’s entry into the world of technology and business
How Travis conceived a way to encourage contest engagement
The investment necessary to get into software
How Travis launched and initially promoted the contest software
The pros and cons of working with affiliates
The importance of designing contests with specific goals in mind
Why choosing appropriate prizes for the contest audience is key
How to bring in customers with activation offers
Driving contest sign-ups and getting maximum engagement
How to convert contest participants into customers
Harnessing the intrigue of the winner announcement to create more participants and customers
Other opportunities to leverage the winner announcement process

 

How to Connect with Travis:

 

contestdomination.com
ultimatecontestfunnel.com
twitter.com/travisketchum

 

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