The History Of Influencer Marketing
In The Lab
English - May 02, 2020 15:36 - 9 minutes - 11.3 MBBusiness Leisure globalinfluenceragency healthylifestyle influencermarketing lifestyle mensclothing mensfashion mensfashionblogger menslifestyle menswear microinfluencers Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Welcome To My Podcast - A brief Introduction
In this episode of In The Lab, I will be talking about the history of influencer marketing. People tend to believe that influencer marketing has only been around since the birth of social media marketing. However, that is not the case. Influencer marketing has dated around the 1800's and I will be explaining examples throughout history where it has taken place. This includes the pharmaceutical industry, Coca Cola creating the first "virtual influencer", men's fashion and more!