In The Lab artwork

In The Lab

2 episodes - English - Latest episode: about 4 years ago -

There has been huge shifts in trends in the past decade that many people have adapted to. From a consumer perspective, men's fashion is becoming more popular and is predicted to overtake women's fashion very soon! From a business perspective, new marketing trends are growing, a prime example is influencer marketing from the boom of social media. In the Lab is a podcasted hosted by men's fashion and lifestyle influencer Danieljlsolomon. In this podcast, I will be discussing a variety of topics ranging from lifestyle, men's fashion, travelling around te world and also influencer marketing.

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Episodes

The History Of Influencer Marketing

May 02, 2020 15:36 - 9 minutes - 11.3 MB

In this episode of In The Lab, I will be talking about the history of influencer marketing. People tend to believe that influencer marketing has only been around since the birth of social media marketing. However, that is not the case. Influencer marketing has dated around the 1800's and I will be explaining examples throughout history where it has taken place. This includes the pharmaceutical industry, Coca Cola creating the first "virtual influencer", men's fashion and more!

Welcome To My Podcast - A brief Introduction

April 20, 2020 20:39 - 6 minutes - 7.58 MB

Hi everyone, my name is Daniel Solomon and welcome to my new podcast called "In The Lab". I am a men's fashion and lifestyle social media influencer on Instagram who also works in London and loves to travel! In this very first episode I will be introducing myself and explaining to you what will feature on this podcast. Topics include men's fashion and lifestyle, influencer marketing, travelling and much more!