Welcome to the Sh*t Show—Featuring Andrew Eklund

In this episode we cover:

Andrew Eklund Introduction [00:50]How does Andrew define digital transformation?  [2:00]What is the most significant upside for companies undergoing digital transformation? [4:44]What’s holding companies back from undergoing digital transformation? [6:08]Andrew tells the story and inspiration for starting his company, Ciceron [7:26]Andrew’s unique idea of “economic reinvention” for businesses. Breaking down how economic crashes birthed market-changing solutions through digital. [10:38]How can companies take advantage of digital channels and advertising during COVID-19? How do companies manage resources, focus and priorities in this new world?  [16:22]Advice for companies doing business the same way and the new way of digital [20:41]How does a company without a digital foundation get started? [24:38]Rapid Fire! Fun facts and fast answers with Andrew [29:38]Wrap Up Questions: How does Andrew stay current on digital? What’s the next big thing in digital? [33:55]Kathy and Gino’s “Key” Takeaways  [36:20]

Links & Resources: 

Connect with Andrew on LinkedInLearn more about Andrew's company, CiceronUse "Digiday" as an ongoing digital resource

"Key" Takeaways:

Digital transformation is an existential reality. How companies respond will determine if they will sink or swim — these crises are just part of the fabric of our reality. It's a leader's job to respond.Failure is built into innovation. Leaders must see things as they are, no sugar coating. Be real and give your  team slack on the financial leash to make it happen.Digital provides a hope to get through major economic downturns.

Andrew's Favorite Band: Phish, but Radiohead might be the best band