In the Key of D: Using Digital to Transform Your Business
17 episodes - English - Latest episode: over 2 years ago -What can Digital do for you? A show that explores why digital matters and how it helps entrepreneurs, business leaders and digital/marketing professionals make their businesses better. Featuring conversations with top Twin Cities business leaders and digital experts. Sponsored by Creatis.
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Episodes
Making the Change From the Middle with Jim Cuene
December 21, 2021 06:00 - 44 minutes - 40.5 MBIn this episode: [00:50] Jim Cuene Introduction [2:40] Jim talks about what inspired him to start his own consultancy [4:00] Jim talks about the vision of his consulting company, Fahren [5:45] How does Jim define digital transformation? [7:40] Technology is the key enabler [8:20] What’s the biggest upside to undergoing digital transformation for (big and small) companies? [9:35] “Large organizations need an outside stimulus to drive digital transformation.” Jim comments on where the ...
Stand It Up, See What Happens with Jake Miller
November 30, 2021 11:00 - 42 minutes - 39 MBIn this episode: [0:52] Jake Miller Bio and Introduction [2:45] Jake talks about his inspirations and passions as an entrepreneur, and how they lead him to found his company, Fellow. [5:45] What were the biggest challenges in founding Fellow? Jake talks about engineering and developing physical products with a pure marketing background and what he learned about manufacturing products at scale. [7:25] Jake discusses his product portfolio expansion and how digital helps his coffee product...
How Understanding POEMs Drives Digital Integration with Adam Dince
February 01, 2021 10:00 - 46 minutes - 42.4 MBIn this episode: [0:50] Introduction to Adam Dince [2:20] How Adam defines Digital Transformation and how it’s impacted companies he’s worked with [3:20] Adam gives us a peek into his own career journey, and how the aspects of digital have evolved along with his various roles. [7:15] Adam talks about his current role as Director of Digital Experiences at Collegis, and the functionalities of his team [8:01] Adam defines what “owned media” means, and the acronym P.O.E.M (paid, owned and ...
Giving Freedom Within the Guardrails—Featuring Kymm Bartlett Martinez
December 14, 2020 11:00 - 46 minutes - 42.7 MBIn this episode we cover: [1:15] Kymm Bartlett Martinez Introduction [3:05] Kymm talks about her career journey as a marketing leader [5:40] At what point in Kymm’s career did “digital” start kicking in? How did she first start using digital as a marketing leader? [7:45] Kymm tells stories about earlier marketing campaigns that included digital, going back to the emergence of digital couponing and websites in the year 2000. [10:00] Kymm talks about her role and responsibilities as CMO a...
Making Easy Things Even Easier with Cole Ranzau
November 30, 2020 11:00 - 49 minutes - 45 MBIn this episode we cover: [1:00] Cole Ranzau Introduction [2:20] How does Cole define Digital Transformation as it relates to developing compelling customer experiences? [3:15] Cole talks about managing his experience strategy team’s roles and responsibilities at Strategic Education, Inc. (SEI) [4:00] Cole breaks down the brands of SEI, including his team’s focus on prospective students who use the Strayer University & Capella University digital properties. [5:00] How can you transform ...
Going Over-the-Top with Pete Harrison
November 16, 2020 11:00 - 42 minutes - 38.5 MBIn this episode we cover: [0:50] Pete Harrison Introduction & Background [2:25] What role does digital play in helping companies go to market quickly? [3:20] What’s the biggest upside for startups in embracing digital transformation? [4:06] What holds digital transformation back for startups and small companies? [5:12] How strict is the measurement framework for startups? Pete talks about the significance of analytics and early testing. [6:36] Pete speaks to the evolution in TV adve...
How a 153-year-old Startup Goes Digital — Featuring Steve Yaeger
November 02, 2020 11:00 - 46 minutes - 42.6 MBIn this episode we cover: [00:50] Steve Yaeger Introduction [1:50] What Steve’s role at the Star Tribune entails [2:50] When did the Star Tribune start to undergo Digital Transformation? Why did the leadership go in this direction? [5:35] Have digital subscriptions accelerated over the past 8 months due to the pandemic? What big changes has Steve seen from subscribers recently? [8:05] Undertaking Digital Transformation for the Star Tribune was a massive effort—what’s been the biggest up...
If You Host It, Will Anyone Actually Come? — Featuring Wendy Blackshaw
October 19, 2020 04:00 - 44 minutes - 41.1 MBIn this episode we cover: [1:10] Wendy Blackshaw Intro [2:13] A high level look at Wendy’s career journey [3:30] When did Digital "kick-in" during your career? [5:00] Wendy’s introduction to Digital [6:36] How did Wendy leverage Digital for her work as Senior VP of Marketing on the Super Bowl LII Host Committee? [8:11] What is Wendy doing with Digital at present? [10:40] Wendy’s work on NCAA Women’s Final Four 2022 and the impact of Title IX [13:14] Creating Digital assets: how to a...
Bridging the Divide—Featuring Aaron Keller
October 05, 2020 04:00 - 42 minutes - 38.9 MBIn this episode we cover: [00:50] Aaron Keller Introduction [1:52] Aaron discusses co-founding Capsule (his design agency) [3:00] What is the most significant change in design practice these past 20 years? Aaron talks about Capsule’s evolution as an agency [7:15] What are your clients biggest design and branding challenges right now, during COVID-19? [9:45] What are some of the biggest changes for retailers during this time? How are they using digital to solve problems? [12:45] Aaro...
Why Sears Could Have Been Amazon—Featuring Craig Herkert
July 16, 2020 17:40 - 39 minutes - 36 MBIn this episode we cover: How Craig defines digital transformation [1:35] What are the biggest upsides of using digital for companies? [3:11] What is holding the transformation back? [6:12] Craig’s advice for executives and business leaders: How to get started using digital? [9:14] COVID-19’s impact on the retail industry [11:10] What online shopping can and can’t do [15:06] The future of remote work after COVID-19 [17:13] Rapid Fire! Fun facts and fast answers with Craig [25:06] Ho...
Let's Get Digital—Featuring Kathy Hollenhorst and Gino Giovannelli
July 16, 2020 17:35 - 28 minutes - 26.4 MBIn this episode we cover: Gino Giovannelli Introduction (1:00) How Gino defines digital transformation (1:45) How do you keep all the moving parts of digital straight? (3:30) What are the upsides in favor of digital transformation? (6:06) What is holding companies back from doing digital well? (8:58) The importance of vision and strategy; leadership's role in digital transformation (12:34) Who benefits when a company goes digital? (15:40) Rapid Fire! Fun facts and fast answers with ...
Evolution Not Revolution—Featuring Stuart Harris
July 16, 2020 17:31 - 35 minutes - 32.1 MBIn this episode we cover: Stuart Harris Introduction [1:06] How does Stuart define digital transformation? [2:11] What’s the biggest upside to taking on digital transformation for companies? [3:20] What is holding companies back from undertaking digital transformation journeys? [4:56] Stuart talks about leading the new business division devoted to digital transformation. [6:10] Who are Stuart’s team’s clients and who do they engage with on the client’s team? [8:15] How has Emerson mov...
Smalls Bets Placed Often—Featuring Jen Swanson
July 16, 2020 17:31 - 47 minutes - 43.6 MBIn this episode we discuss: Jen Swanson Introduction [1:10] How does Jen define digital transformation? [1:48] What is the biggest upside for businesses? [3:30] What is holding companies back from integrating digital? [6:50] An Evolution from Project to PRODUCT management & focus [9:40] How does product over project mindset work in day-to-day practice? How Jen goes in and helps companies. [15:45] What are the core characteristics of a good product manager? [20:08] Jen is t...
Keep the Talent, Lose the Fear—Featuring Darin Lynch
July 16, 2020 06:45 - 53 minutes - 48.8 MBIn This Episode We Cover: Darin Lynch Introduction [00:52] How did Darin get started in digital? [1:40] What was Darin’s motivation to start Irish Titan? [3:25] How does Darin define “digital transformation”? [5:48] What is the upside for companies willing to take on digital? [7:10] What’s holding companies back from going digital? [11:19] People, Process & Technology - What drives and slows change? [13:39] Darin’s Business Philosophy: “Business First, Online Second.”™ [15:15] How ...
Welcome to the Sh*t Show—Featuring Andrew Eklund
July 16, 2020 06:31 - 42 minutes - 38.9 MBIn this episode we cover: Andrew Eklund Introduction [00:50] How does Andrew define digital transformation? [2:00] What is the most significant upside for companies undergoing digital transformation? [4:44] What’s holding companies back from undergoing digital transformation? [6:08] Andrew tells the story and inspiration for starting his company, Ciceron [7:26] Andrew’s unique idea of “economic reinvention” for businesses. Breaking down how economic crashes birthed market-changing sol...
Small Bets Placed Often—Featuring Jen Swanson
July 16, 2020 05:55 - 47 minutes - 43.6 MBIn this episode we discuss: Jen Swanson Introduction [1:10] How does Jen define digital transformation? [1:48] What is the biggest upside for businesses? [3:30] What is holding companies back from integrating digital? [6:50] An Evolution from Project to PRODUCT management & focus [9:40] How does product over project mindset work in day-to-day practice? How Jen goes in and helps companies. [15:45] What are the core characteristics of a good product manager? [20:08] Jen is technology...
Measure Twice, Cut Once—Featuring Andrew Benson and John Dusek
July 16, 2020 05:45 - 42 minutes - 38.9 MBIn this episode we cover: Andrew Benson & John Dusek Introduction [1:00] Why did Andrew and John start “Straight Line Theory” in 2002? [1:35] What is User Experience (UX) design? [4:05] How is UX different than UI (User Interface)? [7:35] How do “usability tests” actually work? [8:30] Where does UX fit with a company thinking about doing a bigger digital transformation? [9:47] Digital empowers customers. How do you ensure that giving customers new freedoms also makes it easier for t...