Ep 86: Deborah Laws, dancepreneur and owner of the Dance Business Lab

After running a dance school for 27 years and a franchise theatre school for 12. Deborah made a break and invested in a business coach, studied marketing, retention, business strategies in relation to the dance world, customer services, finances, planning, social media, team nurturing, leadership, systems, processes, the list goes on. She read over 30 business books, went on business retreats, attended summits, webinars you name it.

Soon she was implementing her newly learned skills and it started to pay off. She experienced wonderful growth in her businesses and turned her schools around. That is where she thought her story would end…

… but I saw friends and fellow dance bosses sharing the same struggles that she had experienced. Knowing she had the answers she found it difficult to sit back and watch them struggle. She started to share at every opportunity. Little bits of valuable information that she had learned. People started commenting “why didn’t I know this already”. Soon after she was approached not once but three times in a week from dance school principals asking to pay for my help. That is when Dance Business Lab was born and 1-1 coaching began.

Hear part of her journey with Craig on this podcast or visit her website at dancebusinesslab.com