In Sport - The Podcast for Sports Marketing and Comms Professionals artwork

6: Episode 6: Gareth Chalmers, Glasgow Clan

In Sport - The Podcast for Sports Marketing and Comms Professionals

English - April 29, 2019 21:46 - 34 minutes - 31.2 MB
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Previous Episode: 5: Episode 5: Mike Stuart, On Running
Next Episode: 7: Episode 7: Paul Morgan, Premiership Rugby

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

* Twitter
* Hootsuite
* Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com)
[www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers)
[www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers)

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
[www.notabenecopywriting.com](http://www.notabenecopywriting.com)
[www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)
[www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

James Gordon, Owner, JDG Sport
[www.jdgsport.com](http://www.jdgsport.com)
[www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)
[www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

Twitter
Hootsuite
Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club www.glasgowclan.com

www.twitter.com/garethchalmers

www.linkedin.com/in/garethchalmers

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting

www.notabenecopywriting.com

www.twitter.com/neilbarraclough

www.linkedin.com/in/neilbarraclough

James Gordon, Owner, JDG Sport

www.jdgsport.com

www.twitter.com/jdgsport

www.linkedin.com/in/jdgsport

Twitter Mentions