In Sport - The Podcast for Sports Marketing and Comms Professionals
7 episodes - English - Latest episode: almost 5 years ago -Each episode we’ll chat with a leading figure in sports marketing and comms. We’ll find out the biggest issues facing practising pros as they work to sell tickets and products, build media coverage and attract sponsors.
From clubs and governing bodies to sponsors, agencies and manufacturers, we’ll look across a range of sports and sectors.
And we’d love you to join us.
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Episodes
7: Episode 7: Paul Morgan, Premiership Rugby
May 07, 2019 15:52 - 29 minutes - 26.9 MBWhat are the pressures of running the media department of the biggest professional rugby union league in the world? And how much does a background in journalism help when you make the switch from media to media manager? Paul Morgan, Communications Director at Premiership Rugby, joins us to give us a personal insight in to life at the coalface of sports media. 1:31: Paul Morgan interview 20:26: Paul's top tools for sports marketing professionals * Facebook * Twitter * In...
6: Episode 6: Gareth Chalmers, Glasgow Clan
April 29, 2019 21:46 - 34 minutes - 31.2 MBSport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name? How do you handle a complete rebrand without alienating the people who matter most? Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age. 1:34 Gareth Chalmers interview 24:42 Gareth’s top tools for sports marketing professionals * Twitter * ...
5: Episode 5: Mike Stuart, On Running
April 23, 2019 10:39 - 27 minutes - 25.1 MBHow does your marketing speak to your audience? How can you carve out a truly distinctive voice in a sea of content and comms? Mike Stuart, Digital Content Editor at On, the world’s fastest growing running brand, joins us today to talk through the challenges of creating and maintaining a truly unique tone of voice. 1:32 Mike Stuart interview 18:50 Mike's top tools for sports marketing professionals * Draftin.com * Dropbox Paper * Slack 20:40 Post-match review Music: Cool Rock Kev...
4: Episode 4: Jon Dutton, Rugby League World Cup 2021
April 16, 2019 07:00 - 26 minutes - 24.5 MBFor most people working in sport, there’s a weekly rhythm from one fixture to the next. But what happens when you’ve got six long years to prepare for your event? In this week’s episode, Jon Dutton, Chief Executive of the Rugby League World Cup 2021, covers a wide range of topics including planning a successful event, legacy, Northern Powerhouse, technology and the possibility of being a ticketless competition. 1:25 Jon Dutton interview 15:55 Jon’s top tools for sports marketing prof...
3: Episode 3: Dave Allen, Professional Darts Corporation
April 09, 2019 14:33 - 31 minutes - 28.7 MBHow do you take a traditional English pub game and transform it with huge TV viewing figures, move it in to new overseas markets and get a firm footing on the world’s sporting calendar? In this week’s episode, Dave Allen, Head of Media at the Professional Darts Corporation, reveals how the sport aims to continue the staggering growth it’s enjoyed over the last decade, including their investment in live streaming. 1:15 Dave Allen interview 26:07 Dave’s top tools for sports marketing ...
2: Episode 2: Joel Osborne, Bristol Sport
April 02, 2019 15:16 - 38 minutes - 35.6 MBIn May 2018, Bristol City finished 11th in the Championship. An average season, nothing to write home about, but over the previous 12 months the club had become an online smash. Its goal celebration GIFs had earned it media coverage around the world and sparked a social media sensation. In this week’s episode, Joel Osborne, Head of Media and Communications at Bristol Flyers, explains how he helped carry Bristol City to social media dominance and the challenge of getting players to buy in to ...
1: Episode 1: Nathan Clarke, Professional Squash Association
March 25, 2019 23:46 - 38 minutes - 35.5 MBImagine landing the job of head of PR and Media for a global sport, only to find out you’re the very first comms professional to have worked in the sport. What are your first steps? How do you build a media department from nothing? That’s what [Nathan Clarke](https://twitter.com/n_clarke), Head of PR and Media at the Professional Squash Association, discusses on Episode 1 of In Sport, the podcast for sports marketing and comms professionals. 1:05 Introduction to In Sport and its hosts [...