We are finishing up our In it ForEVER with the R: Relevance. If you don't have 100% market share within your field, industry, or sector then you must become more relevant to your core base and develop products, programs, and services that better meet their needs. The premise of this principle is that you should not move out of your lane and you should focus completely on the one carrot or what your following wants and needs from you and your business or organization. Join us as we offer suggestions on the ways you can stay relevant.