Pilot

In Good Taste is an eight-episode series on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now.

“My goal here is to use my training as a journalist to create a platform where we can share our thoughts and concerns,” explains Meister, “and also our motivations for making the world of specialty coffee marketing a better place. Each episode will focus on a different area of the work, and I'll interview folks to get as broad a perspective as possible.”

In the first episode, Meister scratches the surface and asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.