In Good Taste
7 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 6 ratingsIn Good Taste is a new podcast on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. Hosted by Ever Meister, produced by Sprudge Media.
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Episodes
Reflections
January 26, 2022 23:22 - 52 minutes - 72.6 MBNow here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (Likewise Coffee, Milwaukee WI), Brandon Bir (Crimson Cup, Columbus OH), and Nani Ferreira-Matthews (Thread Coffee, Baltimore, MD).
Apologies
September 09, 2021 05:15 - 25 minutes - 35 MBEpisode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue. Meister talks about the recent uptick in corporate apologies in the specialty coffee sphere, evaluates their effectiveness, and discusses how they fit into a conversation about marketing ethics. Meister goe...
Transparency
May 17, 2021 22:21 - 31 minutes - 29 MBIn this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom? Drawing a fine line between these two, Meister asks some challenging questions (which certainly have no easy answers) about three key areas that will help us determine whether our marketing of price transp...
Appropriation In The Coffee Industry
March 18, 2021 17:12 - 40 minutes - 36.8 MBWe explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong? We explore the transition Wonderstate Coffee from its former name and brand of Kickapoo Coffee, which was changed after company leadership came to terms with the history of appropr...
Appropriation In The Coffee Industry Pt. 1
March 18, 2021 17:12 - 40 minutes - 37.1 MBIn the first of a two-part episode, we explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong? For the next two shows, we'll be exploring the transition Wonderstate Coffee from its former name and brand of Kickapoo Coffee, which was change...
The Ethics Of Photography In Coffee Marketing
February 11, 2021 22:57 - 28 minutes - 38.9 MBIn the second episode of In Good Taste on the Sprudge Podcast Network, host Ever Meister is diving deep into what it means to sell coffee here in 2021—asking some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?” In the episode, Ever Meister speak...
Pilot
January 14, 2021 00:18 - 23 minutes - 21.8 MBIn Good Taste is an eight-episode series on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. “My goal here is to use my training as a journalist to create a platform where we can share our thoughts and concerns,” explains Meister, “and also our motivations for making the world of specialty coffee marketing a better place. Each episode will focus on a different area...