How to Turn an Idea Into an Enterprise Software Company featuring Tech Entrepreneur Dan Roy

IN GEAR: Conversations with Marketing + Technology Leaders

English - April 15, 2021 17:59 - 28 minutes - 25.7 MB - ★★★★★ - 2 ratings
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Previous Episode: Why a Warehouse-First Approach to Data Matters with Rachel Bradley-Haas and Alex Dovenmuehle, Co-Founders of Big Time Data

Next Episode: Creating Data-Driven Moments That Captivate Your Customers — with Lalit Chopra and Bill Reinwald of Movable Ink

On this week’s episode, India and Nick speak with career technologist and tech entrepreneur Dan Roy, who founded the enterprise customer marketing platform provider MessageGears after career stints at Delta Air Lines, Accucast, PGi, and more. The gang talks about:

Why the world needed another piece of marketing technology in 2010Where the idea behind why MessageGears would work came fromWhat the biggest challenge is in building a company as a tech entrepreneurWhere marketing tools and technology are heading in the future