![IN GEAR: Conversations with Marketing + Technology Leaders artwork](https://is2-ssl.mzstatic.com/image/thumb/Podcasts124/v4/47/12/cb/4712cb95-0a27-8f5e-49cb-c7fa0334e578/mza_13897092596647750882.jpg/100x100bb.jpg)
Creating Data-Driven Moments That Captivate Your Customers — with Lalit Chopra and Bill Reinwald of Movable Ink
IN GEAR: Conversations with Marketing + Technology Leaders
English - May 05, 2021 11:00 - 32 minutes - 29.8 MB - ★★★★★ - 2 ratingsMarketing Business Technology marketing marketing strategy martech marketing technology Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Customers don’t experience data, they experience content. The mission of Movable Ink is to provide tools that connect data with the right creative and deliver it at the right moment for customers.
In this episode of IN GEAR, India and Nick talk with Lalit Chopra, SVP of Product, and Bill Reinwald, Director of Business Development at Movable Ink about how marketers are delivering data-driven creative in real-time at scale. You’ll also hear:
How to manage loyalty programs and branding elements while delivering captivating real-time experiencesHow Movable Ink and MessageGears are working together to give marketers the power to harness their customer dataWhat’s next for data-driven creativePlus, we cover some examples of micro-moments gone wrong, and India takes Lalit and Bill through a grueling Lightning Round. Hope y’all enjoy!