Winning with Strategic Customer Diversity w/Samantha Riley

In Focus

English - July 22, 2020 11:30 - 47 minutes - 43.8 MB
Marketing Business Education branding agriculture business marketing strategy video Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Defining the Success of Your Campaign w/Christopher Engel

Next Episode: Learning Who Your Customers are with Jared Wareham

Season 2 of the In Focus podcast is here and we're kicking it off with Samantha Riley of the Missouri Beef Industry Council! The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection. Learn how they have realized the need to have very specific, and very broad, audience demographics to achieve success through video marketing. Visit www.backroad-productions.com/podcast/08-2 to watch the video.