The Power of Customer Personas w/ Rachel Cutrer

In Focus

English - March 17, 2020 18:00 - 43 minutes - 39.7 MB
Marketing Business Education branding agriculture business marketing strategy video Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Next Episode: The What, Where & WHY Your Customers Want to Know w/Lora Thorson

We're kicking off season 1 with marketing guru Rachel Cutrer of BR Cutrer Inc and Ranch House Designs. Rachel has mastered the art of marketing for agriculture and outdoor brands and works everyday to help ranchers and agribusinesses connect with their customers across the world. In this episode, we discuss how to strategize a video marketing campaign and develop customer personas for our audience.

Visit www.backroad-productions.com/01cutrer to watch the interview video