![In Focus artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/3f/88/52/3f885262-fde0-47c5-017f-f7ea7d9737d0/mza_4624382680350880801.png/100x100bb.jpg)
Gaining credibility and customers through feed conversion w/Bryce Schumann
In Focus
English - April 21, 2021 10:00 - 48 minutes - 33.1 MBMarketing Business Education branding agriculture business marketing strategy video Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Winning big through contentment and customer service w/Corey Rozenboom
It’s not often that a beef producer gets the same benefits from genetic selections as his customer. For more than 12 years, Schu-Lar Herefords has placed intense focus on balanced trait selection, with an emphasis on feed efficiency. But not only does it benefit their commercial bull customers, it helps them produce high quality beef of their own.
As the market for direct beef grows for Bryce Schumann, he believes the story of efficient genetics will bring more value to producers.