Why Internal Branding is Central to Customer Experience Management
Improving Customer Experience
English - May 16, 2009 12:16 - 4 minutes - 2.85 MB - ★★★★★ - 2 ratingsManagement Business customer retention experience loyalty satisfaction roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Why is it that only 12% of customers judge specific leading suppliers as extremely customer-centric? Internal branding is a multi-faceted cultural journey guiding everyone company-wide in managing their personal impact on customer experience. From the blog Customer Experience Optimization: Delivering Your Brand Promise http://clearaction.biz/blog. (4:09)