Katrin Muff has helped redefine the role of business schools and responsible leadership. The secret? Taking multiple perspectives to capture the many strengths in the room and outside.


-


THE IMPACT. Katrin Muff:

Is Director of the Institute for Business Sustainability, Partner at the Int’l Center for Corporate Governance, President of the Association at Positive Impact Rating


Is Professor of Practice of sustainability and leadership at LUISS Business School


Author of books including the Five Superpowers of Co-Creators


Was Dean of Business School Lausanne, and led research in sustainability and responsibility

Has two decades of international strategy and management experience at ALCOA, Procter & Gamble, Schindler Lifts and Yupango

THE JOURNEY. In our conversation, we explore:

Redefining the MBA: the role of business school and responsible leadership

The secret of success to co-creating a vision: collaborative global stakeholder engagement

The SDGs for companies: both an opportunity for innovation and a risk of greenwashing

Learning from the superpowers of co-creators: our tensions and conflicts are actually overstretched strengths