From his perspective on the sustainable transformation of the fashion industry, Baptiste reflects on the growing role of all of us as citizen-customers.


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THE IMPACT. Baptiste is:

VP Europe at the Sustainable Apparel Coalition, the industry’s leading alliance for sustainable production, where he leads transparency and government engagement

On the Steering Committee at the Global Fashion Agenda, the leadership forum to make sustainability fashionable, which organizes the annual Copenhagen Fashion Summit

Formerly Head of Sustainability at Decathlon, the largest sporting goods retailer in the world



THE JOURNEY. In our conversation, we explore:

Dystopian fiction and winemaking as inspirations to enter sustainability

Changing corporate behaviors by changing the view from customers to citizens

The difference between storytelling and systemic change, how it all collapsed in Rana Plaza, and how transparency is key to getting back on track