The Harvard Business School has run a study reflecting the fact that organisations with a clear purpose do better than those without it. It’s clear than Purpose is now more relevant than ever, especially in this fast-paced world where there is a growing awareness of those brands doing their best to change the world for good.

In this podcast, Jo Ellen Grzyb and Ottillie Parfitt discuss what purpose means at an individual level and for organisations, and offer thought-provoking ideas to help your organisation redefine or unveil yours.