How To Use Storytelling To Boost Sales

We're hardwired to listen, remember and repeat stories: a hero, an antihero, the struggle and the final victory. It's the most basic way of communicating and remembering ideas, and businesses aren't indifferent to it.

Aware of that, the most successful companies, the ones positioning and differentiating themselves in the market, like Apple, connect with the audience by trying to create an emotional response from us. We buy not just their products, but also their values and what they stand for.

Here you have Impact Factory's take on storytelling. Listen to our podcast and learn a few tricks to use in your business and boost your sales. The key is to find common ground between your offering and your customers' needs.