Podcasting Is a Referral And Skips B2B Trust Funnels

Salescast™

English - July 04, 2022 15:00 - 4 minutes - 4.31 MB - ★★★★★ - 2 ratings
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Previous Episode: Is Podcast Guesting Right for You?

Next Episode: Access Referrals by Cultivating Relationships with Podcast Hosts

In this episode of the Salescast Podcast, Collin drops mind-blowing statistics on podcast listening behaviors. He explains that this industry is growing at an exponential rate because of the massive amount of trust it imparts. If you own a business, then your future clients do listen to podcasts and you should be exploring your own podcast growth today.

HIGHLIGHTS

Collin's show Sales Transformation and Chris' show FoundationsStatistics prove that podcasting is growing exponentially Podcasting functions like a referral because of trust

QUOTES

Collin: "I actually just read a report a few days ago that it's going to hit 2.7 billion this year, so 3 years ahead of schedule, which is crazy. Meaning that basically podcast ad spend has doubled in 1 year. Which is bonkers."

Collin: "Your buyers, your clients, your future clients are listening to podcasts. Here's why a podcast interview can skip the entire B2B trust funnel because when a podcast listener hears about something from somebody that they trust, the podcast host, it's like getting a referral from a friend."

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Check out Collin and Chris' podcasts in the links below:

Sales Transformation: https://salestransformation.fm/Foundations: https://foundations.simplecast.com/