In this episode, I interview Richard Birt, one of the godfathers of big data and a deterministic advertising pioneer. We cover topics from targeting in the Cannabis markets to his original involvement in the Nike Just Do It Campaign.




--- About Imagine Today




Every major project or movement in the world started out in a single moment. Learn what sparked that moment of imagination through the stories of entrepreneurs, change makers, athletes, leaders and everyday people. We're on a mission to share 10,000 stories in 10 years.

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