Connecting through Fandom with David Meerman Scott
Ignition Point
English - January 07, 2020 20:41 - 21 minutes - 39.8 MB - ★★★★★ - 63 ratingsSelf-Improvement Education Business Careers business careers decisive leadership leap professional self brand help ignition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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David Meerman Scott joins the show to give you an inside look what it means to build a Fanocracy and why connecting through Fandom can be rocket fuel for any individual, business, or nonprofit that chooses to focus on inspiring and nurturing true fans. In David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans – David and his daughter Reiko team up to explore why some of our favorite brands are able to build fandom and how you can attract fans of your own.