Ignite Your Business® Podcast presented by GREENCREST

Ignite Your Business Podcast - Laura Cooke - 138 - founder and CEO of Positive Foundry - How Positive Psychology Can Build More Successful Business Leaders

Is your business using its tools and resources to build strong corporate athletes that add value to your business?  In our latest Ignite Your Business® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of energy to ensure team members become positive corporate athletes. https://greencrest.com/ignite-y...

Ignite Your Business Podcast - 137- Kelly Borth - GREENCREST CEO and chief strategy officer - 5 Important Ways to Measure B2B Digital Marketing Success

Let’s be honest…many of us spend hours a day on our phones and computers!  For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business. https://greencrest.com/ignite-your-business...

Ignite Your Business Podcast - Courtnee Carrigan - 136 - founder and CEO of Raising the Bar Performance Group - Implementing DEI Initiatives in the Workplace With Courtnee Carrigan

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace: https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business Podcast - 135- Kelly Borth - GREENCREST CEO and chief strategy officer - Building Trust in a Digital World

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business Podcast - Tom Jordan - 134 - MSFS, CEPA, CVBA of Exodus Complink - Growing Value for Your Company With Tom Jordan

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business® Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it’s time to sell: https://greencrest.com/ignite-your-business-podcast/  

Ignite Your Business Podcast - 133- Kelly Borth - GREENCREST CEO and chief strategy officer - Beware! 3 Rules to Keep Your Design From Becoming a Monster

In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business Podcast - 132- Derek Grosso, CEO and Founder of Columbus Young Professionals Club - The Young Professional Secret Sauce: Engaging Next Gen Leaders

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business® Podcast! Listen as Derek fills us in on the changes that have fueled the organization’s growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish roots: https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business Podcast - 131- Kelly Borth - GREENCREST CEO and chief strategy officer - How to Evaluate Why Your Website is Losing Traffic

For business owners, losing website traffic can be very concerning. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 130 - Kathy Sullivan- geologist, oceanographer, US Navy officer and former NASA astronaut

In this Ignite Your Business® Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business. 

Ignite Your Business Podcast - 129- Kelly Borth - GREENCREST CEO and chief strategy- Using PR to Ignite Your SEO

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 128 - Regan Walsh, executive coach, speaker and author of Heart Boss - Trust Your Gut, Shed Your Shoulds and Live a Life You Love

What is said about your company when you aren’t around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your “whisper” brand and the implications it has for future success in this episode of the Ignite Your Business® Podcast.

Ignite Your Business Podcast - Kelly Borth - GREENCREST CEO and chief strategy - 127 - Grilling Up the Perfect Marketing Strategy

Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 126 - Ilaria Rawlins, proposed CEO, and Lisa Berger, board chair, of Fortuna Bank- The Business of Small Business Banking

Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business® Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United States. https://greencrest.com/ignite-your-business-podcast/ #podcast #smallbusiness #banking #economy #finances #business #advertising #marketin...

Ignite Your Business Podcast -125 - Kelly Borth, GREENCREST CEO and chief strategy officer- Harnessing the Power of AI for Marketing and Business Strategies -

The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 124 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 4 — Risk-Taking

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 123 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 3 —Flexibility

In part 3 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 122 - Traci Born, senior financial advisor, Raymond James - Keeping the Financial Well-Being of Your Business Healthy

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business® Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and what business owners should consider when making financial decisions that directly impact their bu...

Ignite Your Business® Podcast- 121 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 2

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business® Podcast- 120 - David Staley, president of Columbus Futurists - Trends That May Impact Central Ohio and Businesses Now and Into the Future

In this Ignite Your Business® Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring crisis, and the trends business owners should be aware of that could shape the future. https:/...

Ignite Your Business® Podcast- 119 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Lessons From the Pandemic Era Business Owners Should Learn For the Rest of the 2020’s- Resilience

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincol...

Ignite Your Business® Podcast- 118 - Lisa Shuneson, president and CEO, Whalen CPAs -Challenges Businesses Are Facing Today

In this Ignite Your Business® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future. https://greencrest.com/ignite-your-business-podcast/ #podcast #recession #taxseason #retirement #economy #advertising #...

Ignite Your Business® Podcast- 117 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Five Marketing Resolutions to Ignite the New Year

It's our last Ignite Your Business® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

Ignite Your Business® Podcast- 116 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Setting the Record Straight on the State of PR

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

Ignite Your Business Podcast® presented by GREENCREST - 115-Jennifer Griffith, regional president of First Merchants Bank Ohio- Today’s Economic Conditions and the Impact on Central Ohio Businesses

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with your banker to prepare for 2023.  

Ignite Your Business® Podcast - GREENCREST Episode 114 - Kelly Borth, CEO and Chief Strategy Officer- The New Demand for ROI-Driven Digital Marketing in an Inflationary World

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. https://greencrest.com/ignite-your-business-podcast/

Ignite Your Business Podcast Presented by GREENCREST - Ep 113 - Kwame Christian Podcast, How to have difficult conversations about race

In this episode of the Ignite Your Business® Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in the Workplace and Beyond.

Ignite Your Business® Podcast - GREENCREST Ep 112 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Thought Leadership: Use Your Expertise to Ignite Your Marketing

Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.

Ignite Your Business Podcast® presented by GREENCREST - 111- Crystal Hughey, Founder and CEO, Corporate Cleaning Inc. - Building a Sustainable Business Through Passion, Innovation and Responsibility

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio. 

Ignite Your Business® Podcast - GREENCREST Episode 110 - Kelly Borth, CEO and Chief Strategy Officer - Advantages of Geotargeting & Geofencing

Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business® Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.

Ignite Your Business Podcast presented by GREENCREST - Ep. 109 - Dan Fronk, Dancor Solutions, Inc. - Ignite Your Employee Engagement

 Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.

Ignite Your Business Podcast presented by GREENCREST - Episode 108 - Kelly Galindo, GREENCREST - 4 Digital Marketing Trends to Add to Your Traditional Marketing

In today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Market levers that drive business value

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business® Podcast episode.

Ignite Your Business® Podcast - GREENCREST Episode 107 - Kelly Borth, CEO and Chief Strategy Officer - Market levers that drive business value

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business® Podcast episode.

Ignite Your Business® Podcast presented by GREENCREST - Episode 106 - Angelo Mazzocco, Vice President of Advisory Services, Avaap - What Every Business Owner Should Know About Information Technology

In this Ignite Your Business® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team. 

Ignite Your Business® Podcast - GREENCREST Episode 105 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Marketing Your Business on a Budget

While there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.

Ignite You Business® Podcast - GREENCREST Episode 105 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Marketing Your Business on a Budget

While there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.

Ignite Your Business® Podcast presented by GREENCREST - Episode 104 - Rusty Cagle, ASE Financial Advisory Group, Strategies to Save Taxes and Build Wealth

How can business owners create a championship team of advisors that helps them accomplish long-term goals? In this episode of the Ignite Your Business® Podcast, Rusty Cagle, president and founder of ASE Financial Advisory Group, discusses how business owners can align their top advisors to build strategy that leads to success.

Ignite Your Business Podcast presented by GREENCREST - 6-21-22 - Rusty Cagle

Ignite Your Business Podcast presented by GREENCREST - Episode 104 - Rusty Cagle, ASE Financial Advisory Group, Strategies to Save Taxes and Build Wealth

How can business owners create a championship team of advisors that helps them accomplish long-term goals? In this episode of the Ignite Your Business® Podcast, Rusty Cagle, president and founder of ASE Financial Advisory Group, discusses how business owners can align their top advisors to build strategy that leads to success.

Ignite Your Business® Podcast - GREENCREST - Episode 103 - Greg Stockmaster, Preparing for a World Without 3rd-Party Cookies. - Greg Stockmaster

Did you know that starting in 2023, Google will be banning third-party cookies from the Chrome browser? In this episode of the Ignite Your Business® Podcast, find out how third-party cookies work and how to update your company’s marketing strategy to better adapt to this change.

Ignite Your Business Podcast - GREENCREST - Episode 103 - Greg Stockmaster, Preparing for a World Without 3rd-Party Cookies. - Greg Stockmaster

Did you know that starting in 2023, Google will be banning third-party cookies from the Chrome browser? In this episode of the Ignite Your Business® Podcast, find out how third-party cookies work and how to update your company’s marketing strategy to better adapt to this change.

Ignite Your Business® Podcast presented by GREENCREST - 5-18-22 - Eric Pendleton

Business owners and CEOs are faced with thousands of decisions every day, correct and complete data is critical to intelligent decision making, but what role do our emotions play in making the best decisions. In this episode of the Ignite Your Business® Podcast, Eric Pennington, managing partner of Spirit of EQ, discusses how Emotional Intelligence, or EQ, can help your business and shares tips on how to identify and improve weaknesses in your organizational EQ. 

Ignite Your Business® Podcast presented by GREENCREST - Episode 102 - Eric Pennington, Managing Partner, Spirit of EQ, Why EQ is as Important as IQ for Your Business

Business owners and CEOs are faced with thousands of decisions every day, correct and complete data is critical to intelligent decision making, but what role do our emotions play in making the best decisions. In this episode of the Ignite Your Business® Podcast, Eric Pennington, managing partner of Spirit of EQ, discusses how Emotional Intelligence, or EQ, can help your business and shares tips on how to identify and improve weaknesses in your organizational EQ. 

Ignite Your Business® Podcast - GREENCREST Episode 101 - Greg Stockmaster, Sunsetting Google Analytics: What Does GA4 Mean for Your Business?

In March, Google annouced they will be sunsetting Universal Analytics, replacing it with Google Analytics 4 (GA4). GREENCREST digital marketing manager, Greg Stockmaster, discusses what this means for your business and how you can get ahead of the change. 

Ignite You Business® Podcast - GREENCREST Episode 100 - Celebrating 100th Episode With Our Very First Guest, Don DePerro: What Has Changed in the Minds of Business Owners

The Ignite Your Business® Podcast celebrates its milestone 100th episode! Join us as we interview our first podcast guest, Don DePerro, president and CEO of the Columbus Chamber of Commerce, and discover what he believes has changed for business owners since his first visit with us four years ago and advice he would give to anyone wishing to start a business today.

Ignite Your Business Podcast presented by GREENCREST - 100 - Don DePerro, President & CEO of the Columbus Chamber — 100th Episode Celebration with Don DePerro —What Has Changed For Business Owners Since Our First Episode

GREENCREST celebrates the 100th episode of the Ignite Your Business® Podcast by bringing back our very first guest, Don DePerro, President and CEO of the Columbus Chamber of Commerce. Don shares what is on the minds of business owners now and how it has changed since our first episode. 

Ignite Your Business® Podcast presented by GREENCREST - 100 - Don DePerro, President & CEO of the Columbus Chamber — 100th Episode Celebration with Don DePerro —What Has Changed For Business Owners Since Our First Episode

GREENCREST celebrates the 100th episode of the Ignite Your Business® Podcast by bringing back our very first guest, Don DePerro, President and CEO of the Columbus Chamber of Commerce. Don shares what is on the minds of business owners now and how it has changed since our first episode. 

Ignite Your Business Podcast presented by GREENCREST - 4-25-22 - Don DePerro 1

The Ignite Your Business® Podcast celebrates its milestone 100th episode! Join us as we interview our first podcast guest, Don DePerro, president and CEO of the Columbus Chamber of Commerce, and discover what he believes has changed for business owners since his first visit with us four years ago and advice he would give to anyone wishing to start a business today.

Ignite You Business® Podcast - GREENCREST Episode 99 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —Six ways to Improve Your Email Marketing

Having a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from your email campaigns. 

Ignite Your Business® Podcast - GREENCREST Episode 99 - Kelly Galindo, GREENCREST, Marketing & Business Development Executive —Six ways to Improve Your Email Marketing

Having a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from your email campaigns.