The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)

Idea to Startup

English - May 03, 2023 09:00 - 20 minutes - 19.1 MB - ★★★★★ - 134 ratings
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Previous Episode: How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails)

Next Episode: Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset

Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge.

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