INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.

Idea to Startup

English - February 12, 2020 11:00 - 57 minutes - 52.7 MB - ★★★★★ - 134 ratings
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Previous Episode: Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them

Next Episode: The Selfish Score: How to build a great customer acquisition funnel

Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!