INTERVIEW: Katherine Krug on Building BetterCo
Idea to Startup
English - May 08, 2019 12:34 - 57 minutes - 52.8 MB - ★★★★★ - 134 ratingsBusiness Education customer startup accelerators accelerator business startups entrepreneur entrepreneurship new york entrepreneurs acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.