How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework)

Idea to Startup

English - May 17, 2023 09:00 - 25 minutes - 23.5 MB - ★★★★★ - 134 ratings
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Previous Episode: Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset

Next Episode: When to Pivot and When to Stick (aka How Pros Deal w/ Distractions)

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.

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