How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise)

Idea to Startup

English - March 22, 2023 10:00 - 20 minutes - 19.1 MB - ★★★★★ - 134 ratings
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Previous Episode: Thrust and Drag Part 1: A System to Keep Momentum

Next Episode: How to Find and Solve Hard Problems (feat. a used car startup and The Problem Hunters)

Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both.

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