Generating more useful ideas with Bryan Mattimore

ICT Podcast

English - February 23, 2021 22:00 - 53 minutes - 36.9 MB
Technology Business innovation communication technology idea personal branding thought leadership public speaking artificial intelligence emerging technologies disruption Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The business of storytelling with Anjali Sharma

Next Episode: Breaking Bread with Gautam Ganglani

Do you want to know how an insurance company innovated its business process and business model through structured ideation? What is a better alternative to brainstorming and how do you do that?

Find more about this and then some as I discuss ideation techniques with this week's guest Bryan Mattimore.

We talk about:

The seven creative mindsets.What’s the difference between a brainstorming session and an ideation session?The seven ideation techniques and which one works better.A story of an insurance company that innovated its business process and business model through structured ideation.A few tips to get better at ideation.

Bryan W. Mattimore is Cofounder and "Chief Idea Guy" of the Growth Engine Company, a twenty-year-old innovation and creativity training agency based in Westport. Bryan has managed over two hundred successful innovation projects in his marketing consulting career, leading to over $3 billion in new sales for one-third of the Fortune 100 companies.

Bryan’s three best-selling books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs, and 21 Days to a Big Idea. A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech.

About the Podcast:
ICT Podcast all about innovation, communication, and technology – a few key areas that are super important in today’s world.

If you want to know what it takes to be a better innovator, better communicator, and leverage technology to make this world a better place, please subscribe. Every week, I bring new perspectives, ideas, tips, and techniques so that you can improve all these aspects of your life.

Web: https://www.anandtamboli.com
LinkedIn: https://www.anandtamboli.com/linkedin
Books: https://www.anandtamboli.com/amazon

Music By: https://tunestogo.net

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