THINK Pod with Michael Brenner: Marketing Has a Marketing Problem
IBM thinkLeaders
English - August 22, 2016 17:58 - 11 minutes - 16 MB - ★★★★★ - 15 ratingsTechnology business entrepreneur psychology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: THINK Pod with Brian Solis - The Human on the Other Side of the Screen
Marketing strategist Michael Brenner joins Robert Schwartz at the IBM Astor Place studio to talk about four trends in content marketing: specialization in the brand newsroom, visual content, personalized content, and the shift of public trust toward marketers.
Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art