Think Leaders - Interview with Chris Altchek HQ

IBM thinkLeaders

English - May 31, 2016 21:45 - 57 minutes - 52.5 MB - ★★★★★ - 15 ratings
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Previous Episode: THINK Leaders - Interview with Peter Weingard, New York Public Radio

Next Episode: THINK Pod with Brian Solis - The Human on the Other Side of the Screen

As CEO of Mic, Chris Altchek oversees an editorial operation that serves up a mix of news, politics, sports, technology, science, and entertainment catering specifically to the world views and sensibilities of millennials. Having taken Mic from a startup to a site that attracts 20 million readers per month, Chris has a wealth of insights to share about building, monetizing, and promoting a digital media site. Chris and Robert Schwartz, VP Global Digital Marketing & Engagement, will discuss the challenges he faces in areas like branded content, user experience, new tools and technologies, and the rapid shifts in social media.