Can a brand be everywhere? Omnichannel, insight, & consumer experience w/ Oz Etzioni & Cleber Dantas

IBM thinkLeaders

English - November 07, 2019 11:00 - 22 minutes - 26.2 MB - ★★★★★ - 15 ratings
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Previous Episode: Moving past the toddler stage w AI in data governance & security feat. Steve Orrin & Brandon Daniels

Next Episode: How AI is changing the way companies market, service, and retain their customers

What is a brand’s voice on a particular channel? Can a brand really be everywhere? Why do people hate ads?

In this episode of IBM thinkLeaders podcast, we are joined by guests Oz Etzioni (CEO of Clinch) & Cleber Dantas (Global Martech Director at Anheuser-Busch InBev). We talk to Oz and Cleber about the future of cookies, how AI can be used to optimize data use, and the need for teams to develop a newsroom mindset.

Connect with us @IBMthinkLeaders
@ozetzioni
@cleber7dantas

“There was a huge race to collect a lot of data and know more and more about the consumer. Now the big task and challenge is, “What do you do with that data? How do we execute on that data?”’ -Oz Etzioni, CEO of Clinch

“You cannot just be in a channel, and promote the content one week and then one month later you promote again. You need to be actively participating in it.” -Cleber Dantas, Global Martech Director at Anheuser-Busch InBev