Building Authentic Brand Experiences on Social feat. Ragy Thomas, Founder & CEO, Sprinklr

IBM thinkLeaders

English - March 27, 2018 14:24 - 20 minutes - 28.1 MB - ★★★★★ - 15 ratings
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In our first installment of thinkPod @ SXSW 2018, we are joined by Ragy Thomas, Founder & CEO of Sprinklr. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss experience-building as branding, the evolution of social, and the role of the CMO.