‘We’re not Snapchat, we’re social media’, with Snap’s Ronan Harris
The IAB UK Podcast
English - May 15, 2024 02:00 - 23 minutes - 43.3 MBMarketing Business Technology advertising marketing digital adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Premium Publishers, LIVE from The Last Thursday Club
Following on from its "We’re not social media, we’re Snapchat" campaign, this week James Chandler sits down with Snap’s EMEA President, Ronan Harris, to discover why the company is seeking to differentiate itself from other social media.
In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.
Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024
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