Heretic Founder/Perfumer Douglas Little talks all things fragrance with Scentbird founder Mariya Nurislamova. Mariya is a lover of perfume and brilliant serial entrepreneur who has disrupted the beauty industry with Scentbird’s fragrance subscription service that allows customers to ‘date’ fragrances before marrying them. Her platform employs technology that makes smart recommendations to customers, opening up the world of perfume to a wider audience of people who want to experiment with fragrance and find their perfect signature scent.